Investments
ACTIVE INVESTMENTS
EasyRewardz
About the Company
EasyRewardz is a CRM-SaaS company based out of Gurgaon engaged in business of providing cloud-based software platform capturing entire customer life cycle journey. The CRM and Loyalty management platform is supplemented with customer data analysis with focus on small and medium scale companies, D2C brands and BFSI sector.
Soumya, Angad, Tejas and Sapan are the 4 co-founders of EasyRewards who are heading various functions and have amongst them 70+ years of CRM related work-experience.
Key Facts
180
+
Brands as Customers
18,000
+
Stores Powered
220
Mn+
Customers Engaged
7
+
Countries Served
Differentiating Factors of Company
Competitive Advantage:
- Cloud based solution offering, Single View of Customer (SVC) while collating signals and interactions with customers from multiple touchpoints.
- Opportunity to the customers to be rewarded for spending and engaging across all channels which increases their repeat rate and build loyalty & customer stickiness.
- AI powered data analysis enabling predictive analysis for customer repeat purchases, effectiveness of customer campaigns for retention, loss analysis etc.
- Much easier plug in for the customers with their ERPs – implementation time less than a week for medium size companies and do it yourself feature for Popin.
- Market acceptance by key brands as customers- Bata, Kotak Mahindra Bank, RBL, Hush Puppies, Levis, Hyatt, Adidas, etc. (180+brands).
- Easyrewardz has been replacing many of its competitor’s products with its comprehensive offering and services enabling predictive data analysis.
- An international customer is now taking EasyRewardz CRM platform to all its retail outlets in the APAC region and the company is in discussion with other brands similarly to tap into their international operations.
Year of Investment:
Oct 2024